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Majorly Cute Kids Swimwear Is Now Majorly Marked Down!

All the adorable swimwear you wanted to buy for the kids at the start of the season is NOW on sale.

By Patricia Cunningham Jul 3, 2017, 10:02 AM ET

How I love this time of year—the fireworks, the cookouts, the colorful cocktails, and oh, yes, the big markdowns as retailers try to unload summer inventory to make way for fall goods. It’s enough to make you get up out of your hammock, set down your umbrella drink and do some shopping!

For me, it’s presents a prime opportunity to stock up on swimwear for the kids, not only for this summer, but next year as well (conversely, the end of winter is my favorite time for snapping up discounted kids snow gear, more on that down the road). Between camp, the beach, the Y, growth spurts and their habit of losing everything, my kids burn through their swim stuff, and with some markdowns now running as much as 50 percent off list price or more, should I be looking for a reason to pass these deals up? Nope!

Neither should you. Here are some super cute finds.

Tea Collection Callala Bay Halter One-Piece

Get a Down Under vibe going with this suit that takes style cues from Australia’s sunny seaside. Fully lined and UPF 40+.

BUY FROM: Tea Collection, SALE $19.17 (Regularly $39.50, 51.4% OFF!)

Tea Collection Tidal Swim Hoodie

Make some waves with this sweet cover-up—pair it with some capri leggings on non-beach days for an easy, breezy look.

BUY FROM: Tea Collection, SALE $21.57 (Regularly $45.00, 52% OFF!)

Tea Collection Curl Curl Baby Swim Set

Ruffles and a print that pops. Your little one will be beach chic with this set with built-in UV protection.

BUY FROM: Tea Collection, SALE $23.97 (Regularly $49.50, 51.5% OFF!)

Tea Collection Balangan Swim Trunks

These super cool Bali-inspired trunks are ideal for little skim boarders. Can they make these in mom sizes?

BUY FROM: Tea Collection, SALE $14.97 (Regularly $35.00, 57.2% OFF!)

Boden Pretty Swimsuit

Gingham never goes out of style, and the classic styling of this suit makes it a stunner. Includes UPF 50 protection.

BUY FROM: Boden, SALE $24 (Regularly $40, 40% OFF!)

Boden Fun Appliqué Kaftan

Because kaftans aren’t just for eccentric grandmothers anymore.

BUY FROM: Boden, SALE $27.30 (Regularly $39, 30% OFF!)

Boden Towelling Romper

No need for a beach towel with this soft terry romper. Handy buttons on the shoulders make it easy to get on and off.

BUY FROM: Boden, SALE $24 (Regularly $40, 40% OFF!)

Boden Swim Shorts

Seersucker turns any little guy into a little gent. And the contrast pocket in back is really adorable.

BUY FROM: Boden, SALE $18 (Regularly $30, 40% Off!)

Lands’ End Boys Solid Rash Guard

With a UPF 50 rating, this rashguard is a failsafe backup to sunscreen. Comes in an assortment of fun colors.

BUY FROM: Lands’ End, SALE $14.99 (Regularly $19.50, 23% OFF!)

Lands’ End Girls Skirted Tankini Swimsuit Set

All I want to know is why they didn’t have tankinis when I was a kid. Made with UPF 50 UV protectant and chlorine resistant fabric. Fully lined, with a tugless fit bottom.

BUY FROM: Lands’ End, SALE $27.99 (Regularly $49, 42.8% Off!)