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Amanda Batula Announces Her Swimwear Line: "Coming Soon"
The Summer House cast member is ready to make her debut as a swimwear designer.
It's all happening: Amanda Batula Swim is almost here!
Last season on Summer House, Amanda Batula expressed her desire to start a swimwear line, and on June 14, she announced she's finally bringing that dream to life.
"[Amanda Batula Swim] coming soon," Amanda wrote in the caption of a teaser video posted to Instagram that showed decks of bikini designs and fabric options over which she signed her name. The swimwear designer also noted the collection would be available exclusively at South Moon Under, a clothing retailer.
In the comments section of the post, Amanda received an onslaught of support from her Summer House castmates and fellow Bravolebrities. Paige DeSorbo exclaimed, "Let’s gooooooo," while Lindsay Hubbard gushed, "I’m gonna need one of everything!!"
West Wilson also wrote, "TURN ME TF UP," as Jesse Solomon playfully joked, "I think it’s safe to say I’m excited to see the product."
More Details About Amanda Batula's Swimwear Line
Per a press release from South Moon Under, "each piece in the collection will be thoughtfully designed for adjustability and support to accommodate women of different shapes and sizes while capturing Amanda’s unique understanding of confidence and comfort in swimwear."
Also, the collection will include "essential swimwear in classic silhouettes, including bikinis, one-pieces, and cover-ups." The company also noted that "different product drops" are planned for various seasons in 2025, including "Resort (Jan/Feb), Spring (March), Summer (May)," and "each drop will consist of around seven to 10 pieces."
As for prices, styles in the collection range from $60-$180 and "will be exclusively sold in all 28 South Moon Under locations, and online at SouthMoonUnder.com in early 2025."
Amanda Batula Opens Up About Her Desire to Start Her Own Business
Amanda, who oversees creative at Kyle Cooke's beverage company Loverboy, opened up about her desire to start her own brand on Season 8, Episode 10 of Summer House.
"When I was younger, I had big dreams of being a fashion designer," she explained in a confessional interview. "In high school, I took a fashion design class, but my inability to sew shut down those hopes and dreams. But I can design, and I know what I like, so it just seems like it's time for me to maybe create my own thing."
As seen in the clip above from Summer House Season 8, Episode 10, Paige and Ciara Miller spoke to Amanda about her career path and informed her of their thoughts about her creativity and abilities as an entrepreneur.
"When I think of you, I see you as like running a company or, like, all these brands are like, 'We gotta get Amanda Batula on this and see what her eye [is],'" Paige said. "I just see you at photo shoots being like, 'No, no, this is cooler.'" Ciara added that she pictured Amanda "being the creative director of a brand."
"I feel like you said that," Ciara told Amanda. "Like you thought you would work your way up and be a creative director."
Amanda admitted her discouragement with starting her own line, saying, "It's like, 'Where do I begin?' and then I get overwhelmed, and I'm like, 'You know what, that's a dumb idea,'" she says.
Paige however, encouraged her to take the plunge. "Anything you do, you're gonna f-cking crush it."
Though Kyle is now excited by his wife's new venture, he was initially resistant to the idea as he grappled with how it could impact Amanda's involvement at Loverboy.
"[It] threw me for a loop," he admitted on the Summer House After Show while discussing his initial reaction to Amanda's desire to start her own brand. "I'm like, 'What you're talking about is starting another business, which is cool, but we don't have any spare time for that right now.'"
It appears they have since worked through that, as Kyle commented on Amanda's recent announcement post: "So happy[,] excited and proud!"
