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Loverboy Is Giving 100% of Its Profits from This Tee to LGBTQ Pride
The drink brand seen on Summer House is fighting for equality and celebrating Pride with a new colorful line of clothing.
Not only does the beginning of June mark the official start of summer, but it is also time to celebrate all things Pride alongside the LGBTQ community. One brand in particular is putting its money where its mouth is to support the fight for equality and inclusion. Loverboy, the tasty, sparkling hard tea brand founded by Summer House's Kyle Cooke, released a chic and colorful line of tees and tanks just in time for warm weather fun and they just so happen to benefit a great cause.
On June 7, Amanda Batula took to Instagram to share the launch of the limited edition merch with a message. "Pride month is here, and although we created these shirts with the intention of donating all profits to the LGBTQ community," she explained in her caption. "We wanted to find an organization that is advocating for the unique challenges of the Black LGBTQ community in the US as well."
The white crewneck T-shirt and blue-trimmed tank both feature the brand's logo in a rainbow range of glowing shades. "We @drinkloverboy are true believers in equality, inclusion, and bringing all people together. From now until the end of June, we will be donating 100% of profits from these 2 shirts to @humanrightscampaign to continue the fight for equality."
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