Reza Farahan Is “So Proud” of This Latest Accomplishment

When it comes to haircare, Reza Farahan’s brand, Reza Be Obsessed, shines bright — ​​​​​​because, well, some of the products are literally infused with gold. Apart from that, the brand is also enjoying some well-deserved time in the limelight.

On June 9, the Shahs of Sunset entrepreneur shared an exciting update about his beauty line. “I am so proud that Reza Be Obsessed is a Macy’s LGBTQ-owned brand in the spotlight,” Reza wrote on an Instagram Story video. (His brand, which is also sold on his website, features styling products like gel and wax as well as gold-infused shampoo and leave-in conditioner that protects locks from frizz and thermal damage.) 

“The reason why I wanted to start my own business was a passion for having a product that was just as good as the really expensive products that were out there that some of my fans couldn’t afford, but they really deserved that luxury,” he said. “So I wanted to start a company where I had complete control over the ingredients that went into the bottle, how it made you feel, how it made you smell, and I wanted it to be a product that made my fans feel as good as the hairdressers and the makeup artists that work on my show. I have had the benefit of having the best Hollywood hairdressers and hairstylists work on me for years and years using the most expensive products, and wanting to give back was the real reason I wanted to start my own company.”