There Is a Beauty Phenomenon Called "Peach Panic"

In 2016, trending eyeshadow shades were—well, how shall we put this?—not subtle. From red to bright blue, the colors were suited for beauty risk-takers only. But, if your peepers are longing for a more gentle wash of color, take faith: peach is primed to be spring's hottest hue.

First, look at how many beauty brands are cashing in on the sweet color. Too Faced's Sweet Peach Eye Shadow Collection has long been a top-seller. The palette's 18 shades of pinks, corals, bronzes, and purples promise to deliver a summery glow year-round. "The modern way of wearing peach is to play with texture, dimension, and the tones of a freshly picked peach," Too Faced co-founder and chief creative officer Jerrod Blandino told The Lookbook. That includes a range of hues, "from corals to champagnes and even plum to the fleshy beige tones on the inside of the peach, the green hue of the leaf, and the matte brown stem." 

The palette—which actually smells like peaches, you guys—was such a hot seller that Too Faced could hardly keep up with demand. "We’ve never seen anything like this in our 19 years in business,"  Jerrod said. "The demand literally broke our Internet and even our phone lines shut down because so many people were calling about it." The brand even posted a cute video on its website that addressed the "Peach Panic."

"The magical thing about peach is that it looks absolutely fabulous on any skin tone and on any age," Jerrod said. "It’s that magical color that transcends any rules." Too keep customers sated, Too Faced released a new Sweet Peach blush, highlighter palette, and lip oil just last month. The products are infused with essence of peach which—who knew?—is a great antioxidant.

The super-hot ColourPop Cosmetics also has a Perfectly Peach set with eyeshadows and lipsticks in the fruity hue. And, we saw the color streak the eyelids of stars like Lilly Collins at the Golden Globes. But, if a beauty trend's strength can only be tested by its Kylie-Jenner approval rating, rest assured that Ky is feeling peach this year.

For her first launch of 2017, the beauty mogul dropped the Kylie Cosmetics Royal Peach Palette. The palette, which quickly sold out, has 12 shades ranging from browns to peaches and olive green. (It's scheduled to become available again on January 19.) And, don't forget, Kylie also has a Dirty Peach lip kit.

So, what's with the peach mania? Peach is very flattering on all skin tones, and it's great all year round," pro makeup artist Katie Jane Hughes told The Lookbook. "Warmer peach tones are being seen on celebs and on the catwalk, and of course on social media." Katie Jane assured us that there's no "major wrongs" when it comes to trying out the trendy hue, but—as always—moderation is best.

"If doing a monochromatic vibe, I would go for a one feature being played up and the rest being played down," Katie Jane said. "Alternatively, you can do a soft all-over dusting of the shade. with a sheer wash on lids, lips, and cheeks. It will read as different colors because the skin tone on those areas of our faces differs slightly."

As for how Katie Jane herself rocks the trend? "I love a peach lip," she spilled. "I have a favorite color called Sahara from Swedish brand Face Stockholm. It's the perfect peach lip that just looks fresh and perky." To lend a bit of edge to the look, Katie Jane pairs green eyeliner or mascara with her pastel lip. (That's her, above!) "It's like fall makeup but with a spring touch," she said.

And, it's not just makeup that's feeling peachy. Good Housekeeping just named "blorange"—which is basically a fancy name for peach—as the hottest hair color of 2017. With so much room to play around, you know what this means: it's time to take a bite out of peach.