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Craig Conover Shares a New Look Inside Sewing Down South's Nashville Store Ahead of Opening
The Southern Charm cast member gave a glimpse at his new store location and revealed its grand opening date.
Craig Conover's second Sewing Down South location is almost here!
On June 10, the Southern Charm cast member shared an update on his soon-to-open store in Nashville, Tennessee. "We still got some work to do here at the Nashville Sewing Down South," he said in an Instagram Story while standing in front of a wall featuring cowboy boots, hat, and guitar designs. Although the rest of the room was still a work in progress, a person off-camera declared, "It'll be ready."
As Craig explained in his video, the grand opening of the store is set for Saturday, June 15.
Craig announced his second store location in April, teasing in an Instagram Story, "We've got a new community that we're joining [...] Sewing Down South is growing to another one of my favorite cities."
Weeks later, he shared a progress update on the store as he and Shep Rose started the demo process. "We have broken ground on SDS Nashville thanks to Shep Rose!" Craig exclaimed in a video.
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Craig Conover reveals Sewing Down South is an "eight-figure business"
On Part 1 of Southern Charm's Season 9 reunion, which aired in January, Craig shared exciting details about his company.
"In four years, I've been able to take Sewing Down South to an eight-figure business, and we're in Kroger stores across the country," Craig told host Andy Cohen. "We have 30 employees with health insurance."
Craig opened up about the impressive progress he has made with the business during Season 9, Episode 3 of Southern Charm.
"Sewing Down South has just grown exponentially, and it's incredible to go from selling out of my dining room to an e-commerce site to the flagship store," he said in the September 28, 2023, episode. "Now, we have enough inventory to have our own warehouse. So, move over, Martha Stewart. I'm here to stay."
On Episode 13 of the same season, Craig told Madison LeCroy, "It's getting so big that I can't work remotely [from New York City] anymore. The company is tied to Charleston. This is where our warehouse is. It's where our store is. It's where our design studio is."
As he prepares for the exciting opening, Craig shared in a June 10 Instagram Story that he has been doing "daily commutes" between Nashville and Charleston.
Press play on the video above to take a tour of Craig's home.
