Karena Dawn and Katrina Hodgson have taken the web by storm with their website ToneItUp.com which receives over 1.8 million unique visitors a month and over 600 twitter mentions per hour. Although the two are business partners, they are also best friends, roommates, and much more. Making no apologies for who they are, these women use their "yoga smarts” to push themselves and their brand to wild extremes. Whether they are speaking in their special language of "meows" or debating the merits of bug propellant, the dynamic duo have created an exercise revolution that has already inspired millions.

Tone It Up also has some extra muscle behind it: Brian Scott, Katrina’s fiancé; Brian Leckrone, "The Details Man"; and Stephen Hodgson, Katrina’s brother and the girls’ videographer. With these guys on their team, Tone It Up is a force to be reckoned with.