#TheSinglesProject Takes Home an Emmy
The groundbreaking series nabbed a prize for Outstanding Creative Achievement in Interactive Media.
This love story has a happy ending. The Singles Project, which followed six New York City singles on their quest to find romance, has officially won an Emmy Award for Outstanding Creative Achievement in Interactive Media - Multiplatform Storytelling. FX's Archer Scavenger Hunt is also a winner in this category.
The groundbreaking docu-series was shot and produced in real-time, giving viewers the chance to connect directly with the cast and offer up advice and guidance that then shaped their stories. And those stories were told in a 24/7 cross-platform experience that included Bravotv.com, social media, and Bravo's on-air channel. The experience meant that fans could tweet advice to one of our Singles for their upcoming date on Friday, check out romantic mid-date selfies from them on Saturday, get their thoughts – and a brunch pic – the morning after, and see the complete date unfold on-air on Tuesday... and then tell them what they think they should do next as our Single began the cycle all over again.
Bravo Digital, Bravo Production, all3media, Goodbye Pictures, and Lime Pictures share the win, which was evaluated by an Emmy jury panel of domain experts in interactive media. The win was announced today by the Television Academy, and the award will be handed out at the Creative Arts Emmy Awards on September 12.
This marks the second win for Bravo in the category, having previous taken home the award for Top Chef's digital companion series Last Chance Kitchen in 2013.
“The result of The Singles Project was a 24/7 interactive ecosystem that was rooted in the type of quality docu-series fans expect from Bravo, yet flexible enough to allow the audience to directly influence the characters and the narrative” Lisa Hsia, Executive Vice President of Digital Media, Bravo and Oxygen said in a statement. “The goal was to leverage our social, digital and linear platforms to create a fluid storytelling experience entirely steered by the audience, making them friends rather than fans.”
Check out some of the show's highlights below.
So what are our Emmy-worthy Singles are up to now? Catch up with some of them in these exclusive interviews:
