Peek Inside Bethenny's Purse

Bethenny Frankel is one very busy B – so it's no surprise that her bag is operating at maximum efficiency. The Bravoleb let Us Weekly peek inside her Gucci and see what the mogul mom schleps around with her as she launches a new season of Bethenny Ever After.

A girl should always look as radiantly flush as her checking account, so B totes a dual purpose pot of Bobbi Brown rouge in her satchel, saying, "It's for lips and cheeks."  Her other must-have beauty product for looking bright-eyed and bushy-tailed?  "Lumene Time Freeze Instant Cooling Eye Stick is great if you feel puffy, dry or old. It wakes up your eyes!"

Bethenny's always coming up with business ideas, and she needs to jot them down when inspiration strikes. She says, "A friend got me a pink Cartier notepad, and I use it to write down ideas for Skinnygirl products or books."

Her 21-month-old daughter's needs take up some primo real estate in Bethenny's bag, too.  She explains, "I carry baby wipes for Brynn, who plays with my makeup bag. Pampers wipes come in the smallest container I can fit in my purse."

And B's got one thing in her purse that's just for cutting loose with her baby girl, saying, "I have an iPod to have little parties with Brynn." They're taking a page from Gaga: "We put it on and just dance!"

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