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Jenna Lyons Explains Why Her Eyelash Line LoveSeen Lashes Is "On Ice"
RHONY's Jenna Lyons shared an update on the business during her WWHL appearance.
When Jenna Lyons made her debut as a 'Wife on The Real Housewives of New York City Season 14, the fashionista introduced her castmates and viewers to her line of false eyelashes, LoveSeen Lashes.
The cruelty-free eyelash brand offered a variety of high and low-impact styles, and Jenna and her partners figured out the sizing of the lashes through different fittings. Fast-forward to premiere night for Season 15 of RHONY, and Jenna shared a surprising update on the status of her lash brand.
"With the eyelashes, I've put it on ice. I have," she said on the October 1 episode of Watch What Happens Live with Andy Cohen. "I've been doing so many other things, and we had quite a few things go on with that, so right now, it's sitting on ice, but it's still there."
WWHL Andy Cohen then asked the former J. Crew president if there would be "anything of [hers] that people will be able to get their hands on this season?"
"I mean, not right now," Jenna said.
Why did Jenna Lyons start LoveSeen Lashes?
The RHONY castmember has the genetic disorder Bloch-Sulzberger syndrome, aka incontinentia pigmenti, which can cause skin scarring, hair loss, and malformed teeth. Her battle with the disorder inspired her to create her eyelash line.
On RHONY Season 14, Jenna enlisted Sai De Silva to help her find a diverse group of women to model the eyelashes. She told The Daily Dish of the process in 2023, "When we first started making the product we realized that like, I didn’t know how to do anything other than a fitting because that’s… what I grew up with. You start to see everyone’s eye shape is different and what they need is different. Everyone has their own thing and so I think what we realized is it’s also important to show that."
Above all, the mom of one wanted users to be able to envision themselves when they went on the LoveSeen Lashes website.
"If you came on the site but you can see somebody who looked like you, who maybe felt familiar, you could see, 'Oh, that last might look right on me,'" Jenna added. "That was important to us to make sure that there was some visual connection."
See more from Jenna and the rest of the RHONY crew when new episodes of Season 15 air on Tuesdays at 9/8c on Bravo. Stream episodes the next day on Peacock.
