Gretchen Rossi's Beauty Line Launch Was 'Extremely Difficult'

Turns out, the beauty industry requires some thick skin. "Nothing that I ever thought was going to be easy was, unfortunately," Gretchen Rossi tells A Beauty Loft about launching her makeup line, Gretchen Christine. "No matter what way you slice it, starting your own company is extremely difficult and a huge commitment."

Putting her best face forward, the California native remained dedicated to expanding her empire, which also includes a handbag collection. "I have always had a dream of being in the beauty and fashion spaces and I was determined to make that happen, so that kept me going when things seemed so overwhelming and hard. I kept my eye on the goal and the end result, which was to create an amazing and quality make-up line that was affordable for the everyday woman!"

And now the Orange County Housewife is ready to push CoverGirl, Maybelline, and those other beauty queens aside on the shelves. "I am selling exclusively online right now and want to move into distribution and start to get written up in the beauty magazines ... I can only hope one day I will be one of those powerhouses! With a lot of hard work I don't doubt we will be!"

What's next in Gretchen's business plan? Keep up with the budding mogul using our Tweet Tracker.