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Adrienne Maloof's Expanding Her Shoe Empire
Here come "affordable luxury" heels and more.
Adrienne Maloof is kicking off summer with some big news -- a second footwear line.
"It will just be Adrienne Maloof. It's going to be a line of affordable luxury shoes," the Beverly Hills Housewife reveals to Wetpaint about mixing her guilty pleasure with business. "That's what my fans have told me they really want, so the collection is going to be priced between $100 to $175 and include everything from ballerina slippers to ankle wedges to holiday heels and more. The quality will still be exceptional, but the price will make it more accessible."
Adrienne's first line was a collaboration with French footwear brand Charles Jourdan and came with a heftier price tag, but this more affordable solo line is expected to launch in late September or early October.
In need of a new clutch to go with your sweet new Maloof pumps? "And then there's the handbags..." the power mom continues about her business plans. "Again, the idea is luxury meets affordability. The line will open exclusively at Belk."
Oh, and then there's also that new vodka partnership. "I'm part owner in a new premium vodka company called Zing. They approached me because they wanted to do something luxurious," A explains. "So we did a red velvet cupcake vodka and it's so smooth and fabulous ... The bottles all have this LED light built in so when you press a button, the bottle lights up. It's very cool and gorgeous and it tastes delicious. It's coming this summer."
What's next on Adrienne's booming business agenda? Do your best to keep up with this power mogul using our Tweet Tracker!
