Ashley Graham and Her Mom Pose Side-by-Side in a Fab New Swimsuit Campaign

(Photo: Swimsuits for All)

Ashley Graham has returned with a brand new collection for Swimsuits for All — and this time she brought along her mother Linda Graham (aka Mama Graham) to help model her latest designs.

The fierce mother-daughter duo headed all the way to Morocco to shoot for the brand’s new campaign titled "The Power of the Journey." There, Graham and her 53-year-old mom modeled several colorful looks from the Resort 2018 collection alongside camels and sand dunes.

According to an interview with Vogue, this is the first time the two Grahams have ever posed together professionally. Believe it or not, it's also the first time Mama Graham ever wore a string bikini. "Here I am at 53 years old and in a hot pink string bikini [on set], but I was kind of in love with that swimsuit!" she recalled to Vogue.

And just look at what a natural she is.

In addition to the shoot being an adorable mother-daughter moment, the Moroccan-themed campaign also allows the supermodel to continue to push forth her empowering message about beauty standards and inclusivity within the fashion industry.

"What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or string bikini," Graham shared. "I believe that beauty is beyond, age, race, or size, and it’s not a trend — at every stage of your life, you can feel beautiful." Amen to that!

The brand also released a touching video of the duo to debut the collection. In the brief clip, Mama Graham shares a heart-wearing message with her top model daughter. See the beautiful moment below — and then scroll down to shop some of these fierce new designs.