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The Latest Kardashian Family Member to Go Platinum Blonde Is ... MJ!

Three generations of Kar-Jenner blondes in one photo.

By Adele Chapin Mar 13, 2018, 2:48 PM ET

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The family that goes platinum together, stays together? Kim Kardashian West just posted a photo shoot to promote her newest KKW Beauty product, and the Instagram image shows three generations of blonde bombshells: Kardashian West, mom Kris Jenner, and 83-year-old grandma Mary Jo “M.J.” Houghton, all looking amazing with white-blonde locks.

The KKW Beauty mogul captioned her photo for the new KKW concealer with the words: "Thanks to my mom & grandma for being the best models and going blonde for this shoot!" We already noticed how much Kim and Kris look like twins when they are platinum blondes, but this is next level. Mama Jenner did break the internet when she tried out being blonde, so maybe Houghton wanted to give it a try too.

MARCH 23 CONCEALER KITS launching on KKWBEAUTY.COM thanks to my mom & grandma for being the best models and going blonde for this shoot! Iâm so proud that my concealers have anti aging properties and we used models ranging from their 20âs to 80âs! Go to @kkwbeauty to see all of our swatches and product shots!
A post shared by Kim Kardashian West (@kimkardashian) on Mar 13, 2018 at 8:09am PDT

Even though Kardashian West has long since ditched her high-maintenance blonde for pink and then went back to brunette, it's nice to have this "blond ambition" family pic for posterity.

i mean.. does it get any better than this?
A post shared by Kylie (@kyliejenner) on Mar 11, 2018 at 10:20pm PDT

Here's MJ and her natural hair color on Kylie's Instagram, cuddling her great-grandchild (aww!). She looks great either way, but gotta say that blonde suits her!