Inside Heather Thomson's Yummie Tummie Launch

The RHONY star debuted her latest line at Bloomingdale's—see pics.

By Jocelyn Vena Sep 12, 2014, 3:11 PM ET

Looking for a new pair of jeans or some exercise duds? Well, The Real Housewives of New York City star Heather Thomson has your back. The designer has launched the her latest Yummie Tummie line at Bloomingdale's in New York City, natch, Thursday. And at the event, she put her good, well, jeans on display.

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The shapewear designer was joined by her kids Jax and Ella at the launch party, which according to Reality Tea, also included a runway show that allowed guests to check out the Heather-designed denim, along with stylish and sporty pieces from her activewear line. In fact, Jax and Ella even hit the catwalk to support their mom.

Back in August, Heather opened up about her The Yummie by Heather Thomson Active Collection, a fitness and sportswear line which includes sports bras, leggings, tanks, tops, yoga pants, and jackets, ahead of the denim launch.

"I'm constantly searching to fill a void in women's wardrobes by identifying 'problem areas,' both physically and figuratively," she previously said of her design philosophy.

"The Yummie by Heather Thomson Active Collection is such an exciting step for my brand," Heather added. "I created this line for the modern woman—we're always on-the-go and need versatile outfits to get from point A to point B while feeling comfortable and confident!"

Heather has also designed Yummie bras, which she described as "the bra you want to wear, not the bra you have to wear."

She added, "With the launch of everyday foundation pieces, Yummie is expanding beyond shapewear into new and exciting classifications. Shapewear is in our roots but our future will offer women a comfortable, fashionable and innovative foundation that redefines the modern-day intimates market. It's a bra for the woman who wants to rock what she's got!"

Heather is offering a 20-percent off discount off items from the new collection. Use the code GETACTIVE20 to save off your purchase at YummieLife.com from now until September 30.

[Source: Reality Tea]