Parachute Rarely Goes on Sale ... So We're Freaking Out Over This BIG News

Here at Most Wanted, we don't pay top dollar for just any thing. If we're going to spend $29-$49 on a bath towel, it better be the very best bath towel that ever existed. In fact, it better be a life-changing bath towel. And if we're shelling out $99 for a bathrobe, it better be the kind of robe that can amass a 2,000-person waitlist because it's just that darn fan-freakin-tastic. 

We've tried and tested so many sheets and towels from a variety of retailers, that we can confidently say Parachute is one luxury brand that's worth every penny. The home essentials brand is behind the world's softest bath towel that will change everything about taking a shower, the dreamiest sheets you've ever snuggled, and a bathrobe that is so highly-coveted, it keeps selling out again and again. 

While we strongly believe that everything Parachute sells is worth the cost, of course we'd still be over the moon to learn that the brand is going to slash their prices anyways ... Well ladies and gents, we have really big news that we're beyond thrilled to share: Though Parachute rarely goes on sale, the brand is offering a *massive* site-wide discount for Memorial Day Weekend. From 12am (PST) on Friday, May 25 through midnight (PST) on Monday, May 27, you can take 15 percent of all products (some exclusions apply) site-wide and in-store while supplies last with the code SALE18. 

While you'll probably want to peruse the entire site to find exactly what your home needs, we've rounded up some of our absolute favorite tried-and-true Parachute products below to help you on your hunt. Happy shopping!

So, what makes Parachute's famous bath towel so awesome? The towels are crafted from 100% Turkish cotton, which is, apparently, the industry standard for being the best. Secondly, the cotton’s weight — measured in grams per square meter — is 700, which is 5-star hotel quality. Lastly, these puppies are plush, plush, plush, BUT, wait for it … fast-drying. Because nothing’s worse than a using a towel at 8 a.m. only to find it still damp at 8 p.m. One more important factoid: All Parachute products are Oeko-Tex certified, meaning they are free of synthetics and chemicals. - Courtney Thompson, Contributor

When cult-bedding Parachute launched its Classic Bathrobe last September, it sold out. Fast. And it soon racked up a virtual wait of more than 1,900 customers. Long story short—the waitlist is simply a testament to just how FAB the robe robe really is. Made of Turkish cotton, the slouchy robe is akin to wearing a cozy teddy bear, assuming teddy bears are super-absorbing and fast-drying, of course. - Courtney Thompson, Contributor

Parachute Home founder and CEO, Ariel Kaye, told Most Wanted all about the inspiration behind the brand's latest bathroom collection. 

"Our design team took a trip to Big Sur to unplug and indulge in this spectacular stretch of California coastline," she said. "Inspired by the experience, we created a new bath line that evokes the natural, healing beauty there." And, there was tons of inspiration to be had. "This is the first time we’ve released a full range of essentials designed to refresh and revitalize your bathroom," Kaye shared. - Jenny Berg, Contributor

The percale bedding has a certain a je ne sais quoi that makes it stand out from the rest. This set is extraordinarily soft to the touch and yet feels substantial enough to stand up to years of washing without tearing or fraying. Made of the finest quality combed Egyptian cotton, dyed naturally and safely and stonewashed (not treated) for true softness, they have a simple matte finish that is cool to the touch and highly breathable. - Patricia Cunningham, Contributor

With a 750-fill power, these cloudlike Parachute's pillows are supremely lofty, yet supportive at the same time. Made of premium European white down, they feature a luxurious sateen shell and come with a 3-year warranty. You can customize your firmness from soft to medium and firm. - Patricia Cunningham, Contributor