This New Highlighter Is Meant to be Applied Where the Sun Doesn’t Shine

It’s no secret that the beauty world is obsessed with highlighters. So far we’ve seen everything from holographic highlighters to rainbow strobing palettes that can easily be mistaken for a work of art. But, The Perfect V might’ve just taken the cake for most out-there highlighter ever, because this one is made specifically for your vagina. YES, your vagina.

As reported by Allure, the The Perfect V Very Shades of V Very V Luminizer is meant to add a luminous color to your vulva area and mask any imperfections. The company also states that the product helps to renew the skin leaving your V with a more youthful appearance. Its formula contains natural ingredients like vitamin E and elderflower to help prevent dark spots and soothe the skin.

One visit to the Scandinavian company's website will show you that its founders are serious about V-care. In addition to their luminizer the company also has an extensive line of products catering to your vagina’s needs. (Needs we never even knew we needed.) The line includes everything from an exfoliator (which sounds a little scary TBH) to a serum and even beauty sheets!

Unfortunately, for those looking to add a touch of luminance touch to their vagina, this product is only available in Scandinavia. However, there are other ways you can pamper your V like with the luxe vaginal steam treatment. The V-Steam uses herb-infused steam, which is said to help detoxify and rejuvenate your vagina. It will cost you around $175, and according to Odd Mom Out’s KK Glick is definitely worth a try. You can catch her experience in the video above.