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Taylor Swift's New Video Proves She Officially Gives Zero Effs, Director Shuts Down Beyoncé Comparisons
"Look What You Made Me Do" made its debut in full at the MTV VMAs, amid lots of buzz from fans (...and haters).
Taylor Swift is ready to defend her reputation — well, at least her "Look at What You Made Me Do" director is from those who say she may have copied Beyoncé for the music video. But, first let's get to that buzzy clip.
On Sunday August 27, Taylor dropped the full-length version at the 2017 MTV Video Music Awards, and it's a glittering, self-aware visual that tears down everything fans think they know about Taylor Swift while poking fun at every, single thing you've ever poked fun of her about, from always being surprised at award shows, to public perception that she's always playing the victim. Taylor acknowledges — and makes fun of herself for — every one of those things during the eye-popping video by bringing back to life all of her personas. Of course, this includes Taylor from the 2009 VMAs AKA the night that Kanye West bum rushed the stage. (Oh, you remember it.)
Since Taylor dropped "Look What You Made Me Do," which is probably about her beef with Kim and Kanye, there have been very mixed reactions from fans and haters alike.
Ahead of the video's premiere, the Internet was already making noise, with many buzzing that the teaser shot (which features Taylor fiercely standing in front of spandex-clad dancers) resembled a similar shot from Beyonce's "Formation" music video and Lemonade era.
However, director Joseph Kahn (who has worked with Taylor in the past, as well as Beyoncé, Britney Spears, and, like, all your favorite pop stars during his career), shut down that chatter on Twitter ahead of the video's premiere.