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The Daily Dish Southern Charm

Is Naomie Olindo Creating a Fashion Line?

The Southern Charm beauty posted a tantalizing teaser on Instagram. 

By Jenny Berg
Cameran’s Closet

Naomie Olindo has always been an open book when it comes to fashion and beauty secrets. (Seriously: She does not hold back.) But now, it looks like the Southern Charm beauty is about to make her fabulous sense of style even more accessible to fans. 

How to Watch

Watch Southern Charm on Bravo Thursday, December 5 at 9/8c and next day on Peacock. Catch up on the Bravo App.

On June 5, Namoie took to Instagram to post an enchanting video that she billed as a "little teaser" of what's to come. In the clip, model Molly O'Connell looks like she's dressed up for a summer fete. Wearing pastel hues, ruffles, and lace, the model sunters through sunlit fields and wistfully blows on dandelions. In the looks, the gorgeous blonde pretty much personifies idyllic summer style. Take a peek here

Naomie's caption let on that the video is part of a campaign for L'abeye, a soon-to-launch fashion site. Hmm, could it be that Naomie herself designed the chic, breezy styles in the video above? We could totally see how life in the south would inspire a collection that looks made for sunny days. Cameran Eubanks also shared her support on social media, noting her pal Naomie "has the best style! Proud of her new business venture." Hmm...

For now, we'll have to wait and see. And in the meantime, we'll be dreaming about getting our hands on those deliciously frothy sundresses. 


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