People Are Freaking Out Over This New Moisturizer

There’s something about cult objects that ring phony to me—like, everyone wants it because everyone is believing the hype and they’re all morons for falling for a ridiculous looking shoe (or a $500 perfume, or a donut in the shape of a butterfly).

But I’m here to verify that the latest craze taking over the Interwebs is certifiably legit. Beauty retailer Sephora can’t keep Tatcha Water Cream, an oil-free anti-aging face moisturizer that launched on April 1, on it’s virtual shelves. Literally. As of an hour ago, it’s sold out for the third time, and we’re hearing the brand is officially Sephora’s #1 selling moisturizer.

Why do people love it so? Well, as someone who’s tested the damn thing—and whose skin demands an insane amount of hydration—I can tell you that Tatcha stands out from the crowd. Super hydrating (hence the name…Water Cream), it is like a moisturizer on steroids, minus that greasy, too-thick experience that accompany other face lotions.

And why does it actually work? Science, of course. Ingredients include Japanese botanicals like wild rose and leopard lily (did I mention the cream smells amazing, too?) that clarify and refine the skin, while superfood combination Hadasei-3 (that’s a fancy name for green tea, rice and algae) makes the cream an anti-aging super hero. Other perks? My pores were visibly smaller after using for about a week, and that glowing-from-within vibe my skin was giving off was thanks to a dash of 23-karat gold in the cream's composition.

So the bad news is that yes, the brand is once again sold out at Sephora. But the good news is that we’ve found four other retailers you can buy it from today. Because—and I can't believe I'm saying this—the hype really is true!

BUY FROM: Tatcha, $68