We're Calling it Right Now: The Lob Is Done and This Hip-Grazing Hair Trend Will Rule 2018

Though the shoulder-grazing lob trend has been taking over salons throughout 2017, we're calling it now: 2018 will be all about longer locks. Rapunzel hair, if you will. (For a visual reference, cue up Tangled ASAP.)

In the past few months, we've spotted more and more stars wearing hairstyles that hang so long as to graze their hips. Remember when Kim Kardashian West channeled Cher by letting her locks cascade down her back? Well, the trend has only picked up steam in recent days — and we saw it all over the red carpet at the American Music Awards on November 19. 

Let's review. Kelly Clarkson, who started the awards show by singing a duet with Pink (NBD), wore her hair sleek, straight, and longer than we've ever seen it. Her lightened locks stood out against her dark Christian Siriano gown. 

In a gown by couture design house Galia Lahav, Kelly Rowland also let her hair tumble down her back.

Side note: let's not forget that Rowland's bestie, the one and only queen Bey, nearly shut down Instagram with a photo shoot that showcased her longest-ever hair on the same day. 

Back at the AMAs, Demi Lovato — also known as Kyle Richards' hair doppelganger — clearly got the long-and-glossy memo. The singer's gorgeous locks went on for miles. That glam dress, by the way, is by Ester Abner, and Demi worked with superstar stylist Law Roach to dress for the evening.

If Roach's name sounds familiar, it's because he's also the fashion genius behind Zendaya's red-carpet wardrobe, and Celine Dion's recent high-style statement looks. 

Seeing all these Rapunzel-length manes has us inspired to grow out our own hair. But, first thing's first: we're stocking up on a healthy collection of the best conditioners money can buy.

After all, while long hair looks great with red-carpet gowns and plunging teal dresses, it's not so cute with split ends.