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Fredrik Eklund Just Launched His Own Rosé — Can You Guess What It's Called?

The #MDLNY broker says he's "incredibly happy" with the final result.

By Maggie Shi Apr 24, 2017, 2:59 PM ET

The Secret to Fredrik Eklund’s Success

It's finally here, just in time for all those summer parties on your fabulous penthouse roof deck in Tribeca. Million Dollar Listing New York's Fredrik Eklund has just launched his own brand of rosé wine—called, of course, High Kick Rosé.

"It's no secret I've always been obsessed with rosé wine, so when creating my own it had to be absolutely perfect," Fredrik revealed in an Instagram post. "It had to be light, almost weightless, fresh and elegant with a hint of strawberries and citrus. The fruit was so important, and so difficult to achieve, the perfect balance between dry and sweet, the grapes coming together like magic."

I think: this is life. This very moment is what it's all about. This is what I've worked so hard for. I'm finally here, in Florence with my family, on my way to Paris for my 40th birthday! ðºð» - The High-Kick wine started with a dream over a year ago. A dream to enjoy my own premium Venetian rosÃ©, a gorgeous bottle that symbolizes everything that I love about this life. The bottle-design itself was a real pain, endless discussions with the glass specialists about its unusual shape - it had to be this exact shape I told them and pointed at my detailed drawings! They told me it would cost too much, I told them to continue trying, that I refuse everything but perfection. I look at it now, with the bridge of Ponte Vecchio behind it in the sunset, the reflection in it, and I hope you can agree with me it's pretty darn good looking? ð - It's no secret I've always been obsessed with rosÃ© wine, so when creating my own it had to be absolutely perfect. Everything about it. It had to be light, almost weightless, fresh and elegant with a hint of strawberries and citrus. The fruit was so important, and so difficult to achieve, the perfect balance between dry and sweet, the grapes coming together like magic. I wanted something from celebrations up in mega-penthouses in New York, to grilling by the pond with the dogs running freely in Connecticut, to be able to share it served cold with the best of friends in exotic locations all over the world. ð - I'm so incredibly happy with the final result, the color, the gold leaf packaging, the heavy bottle, a liquid piece of me and my dreams. The first limited batch of 12,000 bottles went online yesterday and most likely won't last beyond the weekend unfortunately. We are now producing more, a lot more, which will be available in more countries soon, I promise. I apologize in advance that not everyone will be able to order at this moment in time. But remember, these first bottles were made with a lot of high-kicking love, really and truly. I made them for myself, and it's feels beyond amazing to finally be able to share them with you on my birthday weekend. High-kick! Link in bio. â¤ï¸ - XO /Fredrik
A post shared by Fredrik Eklund (@fredrikeklundny) on Apr 22, 2017 at 9:31am PDT

The rosé is produced in Italy in limited batches; the first run of 12,000 bottles just went on sale online, and Fredrik anticipates that he'll sell out quickly. Unfortunately, at the moment the wine is only available on a Swedish website, but he promised, "We are now producing more, a lot more, which will be available in more countries soon."

In the Instagram post, Fredrik said that he came up with the idea for the rosé over a year ago. "I wanted something from celebrations up in mega-penthouses in New York, to grilling by the pond with the dogs running freely in Connecticut, to be able to share it served cold with the best of friends in exotic locations all over the world," he wrote.