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ICYMI: Here's Why Everyone's Talking About Diane von Furstenberg
Changes are afoot, people.
Are you all caught up on Diane von Furstenberg's big news? ICYMI, the iconic designer has named Jonathan Saunders as her new chief creative officer—and this could mean big changes for the brand.
First, let's back up a bit and introduce you to Saunders. (Just in case you haven't met.) The 38-year-old, Scottish designer was at the helm of his own collection until it folded in December. The New York Times called the closure marked the ending of "a colorful run," and Saunders' enthusiasm for bright hues wasn't lost on von Furstenberg, either. In a Times piece that ran yesterday, she said: "I've had my eye on [Saunders] since he started. "I think his use of color is better than anyone else in the world." Take a peek at some of the looks from his past collections, and you'll see what she means:
When Diane heard that Jonathan was shuttering his label, the two met up—and the rest is history. "He came for the weekend, and we fell in love," she told the Times. "It felt so right. We talked till three in morning." (Aw.)
Apparently, the smitten duo was cooking up plans for Saunders' new role, which will include art direction, fashion, and advertising. Von Furstenberg said that she will be available to "give [DVF staffers] the juice," but that she'll let the new guard run the show. As for Diane's plans? She'll be spending more time on philanthropy, public speaking, and on spreading the empowering message that all women can be the "woman they want to be." Color us inspired.
